Jikijela - Brand Engagement and Brand Implementation

creative facilitation

Brand CHARACTER programmes * ENGAGEMENT * IMPLEMENTATION

OVERVIEW

This programme is designed to help your brand become part of your company culture

We believe this creates a competitive advantage as your customers go beyond associating your product or service with the myriad of brand logos and slogans they are bomarded with every day.
"A uniquely interactive training and development programme that offered us a fantastic learning experience. The lessons learned are being used to constantly drive our own brand of hotel culture...the comments about our staff on trip advisor are testament to our brand engagement and implementation work."
Mike De Haast, Owner, Absolute Hotel Group.

How?

Brand Engagement
Brand story development
Workshop designed to illustrate brand in action

Brand Implementation
In-house coaching of Brand Champions to roll out application across company
Measurement to assess impact brand culture has on key business areas

Why?
Create and sustain a branded customer experience that is unique to the organisation.
The brand values become cultural, giving your customers something unique and distinctive to engage with.
Breathe life into the 'statements of intent' a brand conveys to customers.

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Benefits

1. Allows employees to understand the company's brand, its values and what that means for them

2. Enables brand application in daily roles in a practical, meaningful way

3. Brand permeates the organisation and creates a branded customer experience at every touch-point

4. Programme designed to allow an evolving brand personality as the company matures into its unique positioning with its customers

5. Can be used as ongoing part of company induction programme