FOOD FOR THOUGHT:

We like to keep our eye on the trends in Experience-Based Differentiation , as we work with you to differentiate your business through brand engagement, customer experience design and the internal culture of your business.  Below are some of our favourite articles, which we hope you find thought provoking and informative. 

If you have found an interesting article, or you have an experience you would like to share with a wider audience, please contact us. If you would like to request Case-Studies of our work, please click here and we'll be pleased to provide those for you.

 
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• The Experience Is the Product- 2007 
  
• Growth by Design: how good design drives company growth- 2006
  
• The Empathy Economy- 2005
  
• The Power of Design- 2004

 

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MURPHY'S LAW

1. Recession Countdown - February'08
2. The True Power of Brand - March '08
3. The True Power of Brand Part 2 - April '08
4. Turning Ideas into Reality - May '08
5. Customer Experience Design - June '08
6. Customer Experience Design Part 2 - July '08